Clearleap, a Web-based TV technology platform, has teamed up with FourthWall Media to create a video-centric EBIF application.
To demonstrate how the TV industry can leverage video in EBIF form, the two companies will showcase an interactive weather application featuring The Weather Channel content as part of the Innovation Showcase at the 2010 CableLabs Winter Conference in Denver, Colorado.
By leveraging Clearleap’s ability to ingest video content from any source, convert it to a TV-ready format and deliver it for near real-time integration, FourthWall was able to design an EBIF application using perishable, localized video content as the centerpiece.
Using Internet-like but cable friendly technologies, advertising can be inserted in either a graphic or video format. Advertisers can also track effectiveness of the advertising based on clicks or video plays.