Clearleap, a Web-based TV technology platform, has teamed up with FourthWall Media to create a video-centric EBIF application.

To demonstrate how the TV industry can leverage video in EBIF form, the two companies will showcase an interactive weather application featuring The Weather Channel content as part of the Innovation Showcase at the 2010 CableLabs Winter Conference in Denver, Colorado.

By leveraging Clearleap’s ability to ingest video content from any source, convert it to a TV-ready format and deliver it for near real-time integration, FourthWall was able to design an EBIF application using perishable, localized video content as the centerpiece.

Using Internet-like but cable friendly technologies, advertising can be inserted in either a graphic or video format. Advertisers can also track effectiveness of the advertising based on clicks or video plays.

The Daily

Subscribe
Friday–April 26

NTIA Approves 3 More State BEAD Volume II Proposals

NTIA has approved Kansas, Nevada and West Virginia’s Volume II broadband grant proposals for the $42.5 BEAD program. They join Louisiana, which became the first state to have its Volume II proposal approved

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.