Americans of all ages continue to adopt a digital lifestyle according to Forrester Research’s "The State of Consumers and Technology: Benchmark 2009, U.S.," based on a survey of nearly 48,000 respondents.
Highlights of the report include:
- HDTVs and home networks were two of the fastest-growing consumer technologies in 2008. Over the next five years, nearly 39 million U.S. households will get their first HDTV and more than 30 million homes will add network connectivity.
- Forty-four percent of U.S. households have a laptop, and the average American family owns two personal computers.
- While media consumption among all Americans is split evenly between new and traditional media, on average, consumers younger than 40 spend almost 2 hours a week more with new media than they do with traditional media.
- Four in five US households now have a mobile phone. Families with older children have nearly three mobile phones per household, the most of any age segment. Eight percent of consumers own a smartphone.