Comcast [CMCSA] rolled out its response to the Verizon [VZ] attack ad where a man calls Comcast and Verizon and proclaims, "I almost made the wrong call" after learning about Verizon’s lower rates and spam-blocker service. The Comcast ad is dubbed "Parody;" it looks nearly identical to Verizon’s, but the dialogue’s different. This time the consumer discovers Verizon’s DSL speeds vary by where one lives, while Comcast offer 3 Mbps across its service area. "I almost made the wrong call," he tells the Comcast CSR. The ads have resonated within Comcast, with evp, biz dev Steve Silva describing how employees cheered the spots at a recent mgmt conference. "It’s like the kid on the playground who steals your lunch money," Comcast svp, marketing/biz dev Greg Butz says at CTAM Digital. "You have to say what you will not accept." The fighting-back sentiment was echoed several times at last week’s confab. Cox [COX] vp/regional manager Bill Geppert described how SBC [SBC] employees tore the Cox logo off the paper numbers they were wearing in a heart walk sponsored by Cox. "We’re in a war," he says. "These people called us pigs," Silva says. "Do we take that?"

The Daily

Subscribe

Magnolia Workshops

As part of its July 15 multi-platform launch, Magnolia Network will launch educational content collection dubbed “Magnolia Workshops.” Viewers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.