Facebook Campaign

As Spartacus entered its final season, Starz enlisted fans to become part of the rebellion themselves. So to speak, that is. Facebookers were inspired to comment using the language of the show—a brilliant tie-in for a medium in which humor and lightheartedness is rewarded. For the network’s part, “share this” became “spread word.” “Watch tonight” transformed to “set eyes to purpose and mind to task.” And then there’s the “Spartacussing,” which, as you might have guessed, is cursing in Spartacus speak.

 

Before hosting the Teen Choice Awards this past year, “Pretty Little Liars” star Lucy Hale fielded questions about the show via Facebook in a uniquely social Q&A.

 

To create buzz around the premiere of “Cedar Cove,” Hallmark created interactive digital postcards—with video clips and recipes—featuring the setting’s small-town, idyllic beauty.

 

With new customer acquisitions in mind, UPC created a virtual raffle contest on Facebook that included a daily countdown of the next prize giveaway.