Ensequence has signed a Value-Added Reseller (VAR) agreement with Strategy & Technology. Ensequence will include S&T’s TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager solution.

The Web-based Ensequence iTV Manager is used to scale the volume of interactive experiences and audience reach, ultimately enabling every show and every ad to be made interactive. TSBroadcaster is deployed globally with many of the world’s leading broadcasters and operators.

The Ensequence iTV Manager enables programmers and distributors to embed interactivity into a wide-range of TV shows and advertisements. The system provides an interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management.

TSBroadcaster enables a broadcaster or network operator to generate content and signalling for interactive TV applications. This system is based on CableLabs specifications OCAP/tru2way, EBIF/ETV, and the DVB-MHP and MHEG standards and supports remote configuration and operation allowing for deployment anywhere in the world. ??

Ensequence and S&T demonstrated this system at the CableLabs Advanced Advertising Interop in Denver, November 9-13, 2009.

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Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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