According to new research from The Diffusion Group (TDG), the global market for digital media adapters (DMAs) will be virtually nonexistent by 2014, the consequence of manufacturers shifting to embedded solutions and growing demand among consumers for video platforms that feature native Internet connectivity. In other words, the DMA will be rendered obsolete before it gains a solid footing.

Colin Dixon, managing partner at TDG and author of the new report "Broadband-Enabled TV: Evolution of OTT Hardware Platforms," said in a statement that the DMA, first introduced in the early part of the decade, has been a non-starter.

"Now that demand for TV-based Internet connectivity has finally arrived, there are a growing number of multi-purpose platforms such as game consoles and Blu-ray players capable of enabling this experience, thus subverting the need for a separate dedicated bridge device like a DMA," said Dixon.

While consumers may be driven to buy a new game console or Blu-ray player to play disc-based games or watch disc-based movies, they soon discover that by simply connecting these devices to the Internet a new world of entertainment is opened. In addition, standards such as UPnP and DLNA have also brought digital media portability into a number of devices that have already earned their place beneath the TV including game consoles and DVRs.

The Daily

Subscribe

Forbes Billionaires

Some of the biggest names in cable and streaming made the Forbes’ World’s Billionaire List.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.