Winner

A&E – Christmas Mailer
Tchotchkes abound during the holiday season, so it’s not easy setting your network apart with a gift. But A&E’s utilitarian theme to last year’s Christmas giveaway was spot on. Corresponding to its five hit shows, the network offered gifts that could be put to use during the holidays. “Shipping Wars” wrapping paper. A “Longmire” bottle opener. A travel-size shower kit for “Bates Motel.” For “Duck Dynasty,” a camo-patterned blanket, of course. And finally, a “Storage Wars”-themed board game. It was an excellent way to get noticed, while simultaneously reminding the ad sales community of the network’s recent successes.
Honorable Mention

INSP Launches in Chicago
To promote the launch of INSP on Comcast Chicago’s digital tier, the MSO targeted both digital and non-digital customers with postcards, eblasts and a cross-channel spot.

The Daily

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Wednesday–April 8

USF’s Administration Problem

For the last few years, certain communications practitioners have been quite animated over the need to fix the FCC’s Universal Service Fund (USF), focusing solely on the contributions side of the equation

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