Winners
Starz Entertainment – Spartacus Battle for Nuceria
We have to hand it to Starz, which knows its audience and understands how to amp up excitement for its original “Spartacus” franchise (as if the rabid following for the show really needed a boost). With its Battle for Nuceria game, Starz tapped into its audience’s thirst for Roman blood as they perform missions alongside the show’s characters and get a taste not only of this violent world but also new insight on character backstories—a very nice touch. Internal goals were met within 2 weeks of gameplay, and everything since then has been gravy. And blood…
 
SyFy – Syfy Face Off Season Three Launch
SyFy went all out to promo Season 3 of “Face Off,” in which special-effects makeup artists vie for $100K and Hollywood glory. Efforts included strategic site overlays and takeovers, social media integration and custom curated content on Buzzfeed, but SyFy also worked to strengthen Hispanic viewership after Season 2 data showed traction among that audience, with video pre-rolls on VEVO and other targed efforts. Ratings for the S3 premiere were up double digits in key demos.
 
Honorable Mentions
 
Cinemax – Byzantium Agent Recruitment Promotion
 
Discovery Communications – Discovery France – Gold Divers 360 Campaign
 
Starz Entertainment – Price for Power Facebook Connect Experience
 
Turner Sports – NCAA March Madness Live
 

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