Adobe Systems is offering free trials of its new Adobe Digital Enterprise Platform and first set of solutions for Customer Experience Management (CEM). The platform and solutions enable enterprises to bring together marketing and IT to build and deliver immersive, multi-channel digital interactions for today’s social and mobile customers.

The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage  and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player, and Adobe Reader. (See Communications Technology‘s upcoming September magazine for more on HTML5).

Enterprise developers and architects can immediately access a free, 60-day trial of the platform. Trials are tailored for Web, mobile and application developers.

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DirecTV is bringing Serena Williams into the Matrix in its latest TV spot for the “Get Your TV Together” campaign

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