Hasty is responsible for leveraging Comcast’s distribution channels to drive improved growth and market penetration to consumers through multiple channels. Those channels include direct sales, inbound sales and telemarketing. To boot, she makes sure that Comcast meets its subscriber goals at the target cost per sale. Consumers “want simple but advanced products that deliver the content they want when they want it—and on any device anywhere,” Hasty says. “And we’re giving it to them.”
What’s your favorite part of your job?
I enjoy every interaction with employees and customers, and value their feedback and ideas for improvement and innovation. In addition, the fast-paced environment in sales and marketing keeps me on my toes. No two days are alike, and the variation in daily challenges requires creative thinking and problem solving. This makes a great incubator for high performance.
What’s been the biggest story in cable this year?
Cable reinventing itself to better meets the needs of customers and shareholders, and Comcast is leading the pack. From the accelerated acquisition of NBCUniversal to the product innovation story, cable continues to demonstrate value. For example, Comcast is positioning itself as a product innovation leader in the business. The Xfinity X1 launch this year has been met with great reviews and unprecedented demand, and the idea of great products that work together and keep getting better through converged capabilities is one that consumers seem to grab onto.
How do you define success in the workplace?
Success in the workplace is as much about the interpersonal relationships that fuel getting things done and delivering results. I remind myself daily to make every interaction count and to lead by example. As a woman executive, this means helping other women lean into the discussion and be heard in what is still a very male-dominated conversation in our industry. It’s about looking myself in the mirror and feeling a sense of accomplishment that I gave it all I could, and met the day with passion, integrity and drive that moved the business forward.
Best trick for maintaining the personal-professional life balance?
I’ve had a long, experienced career as a full time working mother also raising four children, and I fully understand that there are personal/professional tradeoffs daily which require thoughtful decisions. And I’ve messed up a few times along the way. I try to have dinner with my family every night, and always have my laptop handy for later if I need to log on and finish up a project. When faced with a difficult tradeoff, I’ll ask if a request can wait, or if I can re-negotiate a deadline that won’t require me to make big compromises in my personal life that I may regret later.
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up
Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.
