Social Media Hits

Research

(Source: Parrot Analytics)

➢ So far in 2023 (through August 26), Apple TV+ stands out with audiences in terms of having the highest percentage of shows with demand greater than 2x the market average.

➢ More than half of Apple TV+ originals (50.8%) generate U.S. demand at or above that level, well ahead of second place Paramount+ at 41.4%.

➢ Apple TV+ has also had the highest percentage of exceptional hits (shows in the top 0.2% of series) with U.S. audiences while Paramount+ is No. 1 globally (2.9%).

➢ Netflix’s originals catalog is nearly 12x larger than Apple TV+’s and nearly 15x higher than Paramount+’s.

Up Ahead

Sept. 16: 2023 Cablefax Most Powerful Women Nomination Deadline

Sept 18-19: The WICT Network Leadership Conference; NYC

Sept 19-20: NAMIC 37th Annual Conference; NYC

Sept 20: The Walter Kaitz Dinner; NYC

Quotable

“We have tried for several decades at ACA to push programmers to allow us to do ala carte or anything close to ala carte and it is consistently rejected. It’s you take the entire programmer’s large aggregated bucket of content and you’ve got to put it all on… It’s part of what Charter wanted to do. They’re not a member of mine, but I’ll tell you based on what I understand, they made some progress in terms of getting Disney to allow them to offer a couple of packages that were slightly smaller than the giant packages that are there today. And so there’s maybe a little bit of movement there, but for my members without leverage over the content providers, it’s ‘sorry, take it or leave it.’”
– ACA Connects CEO Grant Spellmeyer speaking this week at a House Communications Subcommittee hearing on the state of the video marketplace

The Daily

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Verizon Confident in Outlook Despite Tariffs

Though the repercussions from the tariffs President Trump enacted are still being gauged, Verizon Chairman/CEO Hans Vestberg was assured in his outlook about whether his company can weather the storm.

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