Dashboard 2-19-21
Tweet Tweet
FCC “8th floor” poll pic.twitter.com/dH1JiK63bn
— Brendan Carr (@BrendanCarrFCC) February 17, 2021
Up Ahead
Feb 22-23: APTS Public Media Summit
March 1-4: Morgan Stanley Technology, Media & Telecom Conference 2021
March 2-3: NCTC SmartClicks Marketing & Video Series
March 16-20: SXSW Online
March 19: The Faxies Entry Deadline
Research
➢ In December, investment from the top 10 advertisers in Spanish-language local TV dropped from $47.4 million to $43.5 million for 2.6 billion and 3.2 billion impressions, respectively. The State of California topped the list, displacing Charter, which found a place on November’s list.
➢ Of the 8 returning top Spanish-language National TV advertisers, half increased their ad spend compared to November. AT&T joined T-Mobile as a top advertiser on the top 10 list.
(Source: Nielsen Ad Intel)
Quotable
“As we look out over the next five years, we see a path to potentially hundreds of millions of CuriosityStream subscribers, and that will largely be accomplished, in addition to our direct service, through bundling with distributors of scale around the world who don’t want to be left out of the streaming revolution. The nice thing about factual programming is it tends to travel considerably better than scripted content does. It’s much easier to maintain control of the rights… so we’re excited about what we can do with our partners over the next several years and, through thoughtful bundling relationships like you’re seeing other streaming services do today, we see a path to hundreds of millions of subscribers potentially.”
– CuriosityStream pres/CEO Clint Stinchcomb discussing the streamer’s growth potential at the virtual TCA press tour
