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Up Ahead

Feb 22-23: APTS Public Media Summit

March 1-4: Morgan Stanley Technology, Media & Telecom Conference 2021

March 2-3: NCTC SmartClicks Marketing & Video Series

March 16-20: SXSW Online

March 19: The Faxies Entry Deadline

Research

➢ In December, investment from the top 10 advertisers in Spanish-language local TV dropped from $47.4 million to $43.5 million for 2.6 billion and 3.2 billion impressions, respectively. The State of California topped the list, displacing Charter, which found a place on November’s list.

➢ Of the 8 returning top Spanish-language National TV advertisers, half increased their ad spend compared to November. AT&T joined T-Mobile as a top advertiser on the top 10 list.

(Source: Nielsen Ad Intel)

Quotable

“As we look out over the next five years, we see a path to potentially hundreds of millions of CuriosityStream subscribers, and that will largely be accomplished, in addition to our direct service, through bundling with distributors of scale around the world who don’t want to be left out of the streaming revolution. The nice thing about factual programming is it tends to travel considerably better than scripted content does. It’s much easier to maintain control of the rights… so we’re excited about what we can do with our partners over the next several years and, through thoughtful bundling relationships like you’re seeing other streaming services do today, we see a path to hundreds of millions of subscribers potentially.”
– CuriosityStream pres/CEO Clint Stinchcomb discussing the streamer’s growth potential at the virtual TCA press tour

The Daily

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Doing Good

Sinclair made a multi-year national agreement with the USC Shoah Foundation—The Institute for Visual History and Education to help with the “Last Chance Testimony Collection Initiative.”

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Calendar

Mar 31
The FAXIES Awards 2023 Final Deadline: Friday, March 31
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

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