Social Media Hits

Research

(Source: Hub’s Annual “Decoding the Default” Study)

➢ A third of viewers say they first turn on a smart TV app when they’re ready to watch, a 50% increase in just two years.

➢ Among the viewers who do start at the set top box, live programming, sports and news are the primary draws.

➢ For those that call a vMVPD their default platform, 56% said live shows, sports and news were their top reason for naming it their top choice for where to watch.

➢ Among users who say live TV is their default, 56% say they would keep video service from their MVPD if they were forced to keep only one video option, including streaming services.

Up Ahead

Dec 6: Cablefax Most Powerful Women Luncheon; NYC

Jan. 9-12: CES 2024; Las Vegas

Jan. 16-18: NATPE Global; Miami

Feb. 25-27: NCTC Winter Educational Conference; Las Vegas

Quotable

“This is a generational disruption. The way people consume content on what platform, what do they want to watch, long-form, short-form, are they still going to be going to the movies… it’s a very scary time to be running a company, but it’s also an exciting time because everything’s possible… We got a chance to do something when we took over the company, we said no sacred cows. Let’s start today, what does this business look like if you start today? What content do we need, what content is going to help us, how many people do we need, what should HBO look like, what should Warner Bros. look like? We were the first ones do… but the trepidation, the concern in the industry, was there already… We blew the whistle on a lot of the spending. We needed a healthy company… in order to deal with the continuing change.”
– Warner Bros. Discovery CEO David Zaslav at the New York Times DealBook Summit

The Daily

Subscribe
Thursday–April 17

Power of Partnership: ISPs Fed Up with Grant Processes

Those attending BCAP’s Pennsylvania Broadband Summit 2025 weren’t afraid to air out their resentment with the stagnation that seems to be attached to federal and state grant programs.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.