Twitter Hits

Research

(Source: EffecTV)

➢ In the 2022 primaries, political advertisers reached 81% of frequent voters through traditional TV only. Another 9% were reached through streaming only, and 10% were reached through a mix of TV and streaming.

➢ Streaming impressions are 1.7x more likely to be seen within “light news” viewing households compared to traditional TV.

➢ The optimal reach and frequency for political campaigns was achieved when advertisers allocated 10-20% of their investment to streaming with the rest going to traditional TV.

Up Ahead

November 6-8: ANA Multicultural Marketing & Diversity Conference, Hollywood, Florida & virtual

November 10: WICT Rocky Mountain Tech It Out; Glendale, CO

December 8: Cablefax Most Powerful Women Celebration Luncheon; The Edison Ballroom, NYC

Quotable

“I’ve always thought it would just slowly attrite. It just keeps getting more and more expensive. Programming costs are actually declining because customers are declining, which means that the whole ecosystem is shrinking from a value proposition. And there’s a lot of assets that are held up by that system—sports programming, athletes’ pay, the development of content. And most content is relatively inexpensive to develop, comparatively speaking to sports… there will still be live TV, and there will still be on-demand premium services like we have, and there’ll be ad-supported products that work. But getting wide distribution gets more and more difficult going forward. So whether we can reaggregate some of that in the direct-to-consumer products, which will have low penetrations relatively speaking to the historic system, I’m not sure.”
– Charter Executive Chairman Tom Rutledge speaking to CNBC about the future of video in an exclusive interview

The Daily

Subscribe
Friday–December 13

FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.