Dashboard 11-04-22

Twitter Hits

Thanks to @CTAM for inviting Interactive Case Competition students to hear media experts speak at CTAM Think. New York University students Akshay Hanumegowda & Kshitij Khare joined competition host Craig Leddy and NYU Coach Howard Horowitz of Horowitz Research.#NYU #ctam #tech pic.twitter.com/UISVzX4uUZ

— Interactive Case Competition (@ItvWorks) November 4, 2022

When people ask how Peter Safran & I settle our differences while running DC, I tell them I do it how we’ve always done it, as this photo from a few years ago shows. pic.twitter.com/aILZhhtNaI

— James Gunn (@JamesGunn) November 4, 2022

First visit to the new ⁦@FCC⁩ location to share thoughts on #mapping #broadband deployment #ACP #USF and agency coordination with ⁦@GeoffreyStarks⁩. Zoom is great but nothing beats in person discussions! #BuildBroadbandWithUs #SmartRuralCommunity pic.twitter.com/qGXAVa2qP4

— Shirley Bloomfield (@sbloomfield15) November 3, 2022

Research

(Source: EffecTV)

➢ In the 2022 primaries, political advertisers reached 81% of frequent voters through traditional TV only. Another 9% were reached through streaming only, and 10% were reached through a mix of TV and streaming.

➢ Streaming impressions are 1.7x more likely to be seen within “light news” viewing households compared to traditional TV.

➢ The optimal reach and frequency for political campaigns was achieved when advertisers allocated 10-20% of their investment to streaming with the rest going to traditional TV.

Up Ahead

November 6-8: ANA Multicultural Marketing & Diversity Conference, Hollywood, Florida & virtual

November 10: WICT Rocky Mountain Tech It Out; Glendale, CO

December 8: Cablefax Most Powerful Women Celebration Luncheon; The Edison Ballroom, NYC

Quotable

“I’ve always thought it would just slowly attrite. It just keeps getting more and more expensive. Programming costs are actually declining because customers are declining, which means that the whole ecosystem is shrinking from a value proposition. And there’s a lot of assets that are held up by that system—sports programming, athletes’ pay, the development of content. And most content is relatively inexpensive to develop, comparatively speaking to sports… there will still be live TV, and there will still be on-demand premium services like we have, and there’ll be ad-supported products that work. But getting wide distribution gets more and more difficult going forward. So whether we can reaggregate some of that in the direct-to-consumer products, which will have low penetrations relatively speaking to the historic system, I’m not sure.”
– Charter Executive Chairman Tom Rutledge speaking to CNBC about the future of video in an exclusive interview