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Research

(Source: Hub Entertainment Research)

➢ A third (36%) of respondents play console games, about the same as in 2019 (33%).

➢ More than half of all console gamers (51%) play every day, up from 39% two years ago.

➢ 42% of console gamers who play at least once a week say they are playing their console more this year than last, vs only 32% in 2019.

➢ In 2021, weekly console gamers estimate their average session is about 110 minutes.

Up Ahead

October 19-20: MFM’s Media Outlook 2022, Online

October 20: WICT Signature Touchstones Luncheon, NYC

October 20: Fourth Estate Award Gala, DC

October 21: Federal Trade Commission October Open Meeting, Virtual

October 29: Cablefax Regional Rainmakers Awards Entry Deadline

Quotable

“I think that the negativity surrounding the RSNs has been increased exponentially as a result of the situation with the Sinclair (Broadcasting) subsidiary Diamond. Part of their problem is cord cutting. The other part of their problem is there’s excessive leverage on that business… If you think about what they paid for it, how much debt they have on it, I mean, you think it’s over 80%, it’s a huge number. And that leverage has produced headlines that are more negative. There are RSNs out there that they’re not thriving or growing, but they’re going to survive. Look, look, there are RSNs, YES and NESN that have businesses that remain profitable, they’re affected by cord cutting. But the fact of the matter is I think the negativity has been increased by the Diamond situation.”
– MLB Commissioner Rob Manfred at the CAA World Congress of Sports

The Daily

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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