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Research

(Source: Roku and NRG’s “The Streaming Decade” Survey)

➢ More than half of consumers say they’re going to watch as much TV as they did during the pandemic even as restrictions loosen.

➢ 40% of streaming Baby Boomers added more streaming services in the past year.

➢ Boomers who stream have the same number of subscriptions on average, 3, as the younger generations.

➢ Nearly 1 in 2 consumers streamed a new movie release at home in the past year.

Up Ahead

October 11-14: SCTE Cable-Tec Expo, Online

October 13: Mid-America Cable Show Live Webinar, Online

October 19-20: MFM’s Media Outlook 2022, Online

October 20: WICT Signature Touchstones Luncheon, NYC

October 29: Cablefax Regional Rainmakers Awards Entry Deadline

Quotable

“Self-care is incredibly important. We just rolled out in September, giving every call center employee like a 20-minute self-care moment, where they could go get a massage, they could go talk to a trainer, a nutritionist. It was an opportunity to say, ‘Hey, we really appreciate the fact that you guys continue to muscle through the day-to-day interactions. We hear you. We see the effort that you’re putting into it. So, here’s a thank you.’ I think for our leadership team, remembering that praise goes miles, recognition goes miles, to maintain a positive work environment… We have to not make praise an event. We have to incorporate it into our daily activity.”

– Buckeye Broadband President & GM Geoff Shook speaking at The Independent Show

The Daily

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Comcast Officially Launches XClass

The rumors were true: Comcast is diving deeper into smart TVs. The operator launched XClass TV Tuesday, a line of smart TVs that have been integrated with Comcast’s X1 entertainment and voice platform. The

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