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Research

(Source: MBLM Brand Intimacy 2022 Study)

➢ Among Media & Entertainment brands, Disney scored first in brand intimacy with a 68.1. YouTube followed in second with a 64.4 and Netflix came in third with a 59.7.

➢ Remaining brands making up the top 10, in order, are Amazon Prime, ESPN, HBO, Hulu, Peacock, Showtime and beIN Sports.

➢ Media & Entertainment has an average Brand Intimacy Quotient score of 51.6, above the cross-industry average of 36.8.

➢ The category has upped its Quotient score by 3% since MBLM’s last study.

Up Ahead

June 27-30: CTA’s CEO Summit, Santa Barbara

June 29: Cablefax’s FAXIES Virtual Celebration

July 24-27: NCTC and ACA Connects’ Independent Show; Orlando

August 9-11: C2HR CON 2022, Virtual

Quotable

“Inflation is running at a faster clip than we anticipated. If you go back to last year’s planning cycle that typically wraps up in late October, we held it open for a considerable period of time through December to really take a final look at our best sense of inflation. We built in a fairly healthy level of inflationary expectations into our budget. With that said, it’s running harder than we thought and you saw one of the things we did recently was to raise prices in response to that… we’re seeing inflation in labor, supplies, energy, transport. So we’re keeping an eye on it and it continues. Candidly, as I sit here today, I expect it to continue for the foreseeable future. We’re going to have to look at pricing again as a potential leverage to help offset that.

– AT&T CFO Pascal Desroches at Credit Suisse’s 24th Annual Communications Conference

The Daily

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Reactions to RSN Streaming Apps, Plans for Improvement

This summer has brought a lot of sunshine and the introduction of a number of RSN-focused streaming services. It’s still early days, but users are spending plenty of their poolside time online commenting on their experiences.

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