Twitter Hits

Research

(Source: Hub’s “Battle Royale” Study)

➢ 82% of all respondents say budget is a main factor limiting their subscriptions, but just as many say there’s a limit to how many they can use, even if they could afford all of them.

➢ The average household uses roughly the same number of premium video sources (6.1) and non-video (6.7).

➢ The average respondent said their household uses 12.7 different sources of entertainment across categories like video, audio, social media and more. That’s flat from 2022.

Up Ahead

June 8: FCC Open Commission Meeting; DC

June 21: FBA Regional Fiber Connect; Lake Tahoe, CA

June 22: Media Institute Luncheon with Michael O’Rielly; DC

July 30-August 2: The Independent Show 2023; Minneapolis, MN

August 11: Cablefax Most Powerful Women Entry Deadline

Quotable

“It’s a hit-driven business and there was a four year push toward huge volume and hoping to find some hits. And what’s happening now is hits are just as important, but the middling shows that may not be performing as well are being winnowed out. The interesting dynamic about a show that is not a giant hit or an immediate loss or loser is that it’s not great for the platform or the studio. It’s not a terrible thing. As much as we love all of our children, if some don’t get promoted to the fifth grade, it’s all right and we take our lumps and we focus on the hit… of course, you want as many buyers as possible buying as much as possible. But a targeted buyer is helpful for a studio.”
– Lionsgate TV Chairman Kevin Beggs on the removal of some content from streaming services during the company’s 4Q23 earnings call

The Daily

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Wednesday–May 7

Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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