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Research

(Source: Integral Ad Science’s Game Day Digital Strategy)

➢ Digital viewership for live sports in the U.S. expected to reach 90.7 million in 2025.

➢ 86% of U.S. consumers anticipate watching at least one major sporting event throughout the year with the most popular events being the NFL Super Bowl, the Olympics and the MLB World Series.

➢ 46% of online U.S. consumers usually watch live major sporting events on digital streaming platforms, the most popular of which include Hulu, YouTube TV and ESPN+.

Up Ahead

May 6: Free State Foundation 14th Annual Policy Conference; Washington, DC

May 6: The WICT Network Rocky Mountain Chapter’s Walk of Fame; Aurora, CO

May 6: Cablefax Regional Rainmakers Entry Deadline

May 23-25: Media Financial Management Association’s Annual Conference; Tampa, FL

Quotable

“While you are concerned about fiber, listen, you better be thinking about fixed wireless. 500,000 net adds in the first quarter alone. The other interesting thing about the data on fixed wireless, Verizon broke it out by consumer and business… right now, 50% of their fixed wireless are businesses. so don’t just think about this as a low-end consumer product. And remember what they’re also doing is combining this with their mobile offer. So if you’re a Verizon mobile subscriber, you can get this for $25. This is for real, don’t ignore it. I was ignoring it. It exists.”

– Leichtman Research Group President/Principal Analyst Bruce Leichtman presenting research on the state of the industry at BCAP’s Cable Academy Wednesday

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