Dashboard 04-14-23
Twitter Hits
5 years ago we launched @ESPNPlus – the first of @Disney’s signature DTC streaming products and a 1st-of-its-kind sports streaming pioneer, built into the #1 digital sports app. 🥇 pic.twitter.com/eEL6yeBtcm
— Aaron LaBerge (@aaron) April 12, 2023
.@FCC’s Affordable Connectivity Program has helped 34,000+ Boston households receive more affordable internet access, helping residents access school, work & connect with loved ones. Grateful for @JRosenworcelFCC’s leadership & support in addressing digital needs across our city. pic.twitter.com/Rk6wh01lvi
— Mayor Michelle Wu 吳弭 (@MayorWu) April 13, 2023
Armstrong is celebrating 25 years of Zoom internet….all year long! 🎉🎉
One of our very first Zoom commercials (from 1998) featured a young Jud Michael. 25 years later….. Jud is a producer here at Armstrong! #howitstarted pic.twitter.com/KxyCFJxyOC— Armstrong (@followarmstrong) April 11, 2023
Research
(Source: LG Ad Solutions March Streaming Study)
➢ Nearly half of U.S. households aren’t sure what they want to watch when they turn on the television.
➢ When they know what to watch, 40% are confused on where to find that content.
➢ 59% of viewers are willing to cancel a subscription after finishing their desired content.
➢ 63% of consumers prefer to stream free content rather than paying for a subscription.
Up Ahead
April 15-19: NAB Show; Las Vegas
April 18-19: Mid-America Cable Show; Omaha
April 19-20: Telecommunications Industry Association’s BEAD Success Summit; Arlington
April 26-27: Pennsylvania Broadband Summit; Lancaster
April 27: Cable Hall of Fame; NYC
May 2: WICT Network Signature Luncheon; L.A.
Quotable
“There are people that are willing to pay a fair amount of money to get premium and have it be ad free. Then there’s people that are willing to pay less but they’ll take – they need to accept advertising, which is sort of like basic cable around the world. And then there’s a big population of people that only want free that are never going to pay… So this was a big day for us with launching Max on the 23rd where we will have a fantastic service at $16. We’re also going to have the ad light at 9.99 and it’ll be robust. We’ve started to offer AVOD channels with other providers, but you will see in an AVOD service from Warner Bros. You will see a Warner Bros. TV that’s free. And that will allow us to capture everyone. Our objective is we think we have the greatest storytelling, the greatest content, we want everyone to see it.”
– Warner Bros. Discovery David Zaslav on CNBC’s “Closing Bell” discussing the company’s plans to offer a free streaming service in the future
