2005 CTAM Summit
Tuesday, July 26, 2005
7:30 AM-5:00 PM
Registration Open Hall B
7:30 AM-5:00 PM
Mark Awards Gallery Open Hall B

Sponsored by: Hallmark Movie Channel, HBO, The History Channel, Lifetime Television and Showtime Networks, Inc. 7:30 AM-5:00 PM
Business Center Open Hall B

Sponsored by: Tribune Media Services 7:30 AM-9:00 AM
Summit Center Ring Open Hall B
Massage Chairs Open Hall B

Sponsored by: A&E
Digital Knockouts Open 7:45 AM-8:45 AM
Multichannel News Breakfast — The Business of On-Demand 201AB

Sponsored by: Multichannel News and Broadcasting & Cable
Miss the Digital Conference? This one’s for you! Come mingle with the movers and shakers and hear from a panel of pioneers that are leading the charge to make On Demand a big and profitable business. (separate registration required) Moderator:
Matt Stump, editor, Broadband Week, Multichannel News 9:00 AM-10:00 AM
TAMI & Rainmaker Awards Presentation & Keynote Exhibit Hall B
Host:
Len Fogge, EVP, creative & marketing, Showtime Networks, Inc.
Char Beales, president/CEO, CTAM Guest Speaker: Kyle McSlarrow, president/CEO, NCTA Cable Lessons from Winning Teams
We look to the world of sports for marketing lessons from two established winners. NASCAR and the New England Patriots have grown huge and incredibly passionate fan bases, using a constant connection that is fostered with focused strategies and by leveraging media. Add the need to maximize multiple revenue streams – from ticket sales to television ratings to merchandise sales – and cable can benefit from some valuable coaching. Moderator:
John Saunders, sports commentator, ESPN and ABC Sports Panelists:
Jonathan A. Kraft, president/COO, The Kraft G, vice chairman, New England Patriots
Brian France, chairman/CEO, NASCAR 10:00-11:45 AM
Summit Center Ring Open Hall B
Massage Chairs Open Hall B

Sponsored by: A&E
Digital Knockouts Open 10:00 -10:30 AM
1st AM Break Hall B

Sponsored by: OLN 10:30-11:15 AM
Promoter’s Showcase – Rentrak Hall B – Theater 1

Sponsored by: Rentrak 10:30 -11:15 AM
Promoter’s Showcase – Telecordia Hall B – Theater 3

Sponsored by: Telcordia 11:15 -11:45 AM
2nd AM Break Hall B
11:45 -12:30
Keynote Session Hall B
Host:
Kevin J. Leddy, SVP, strategy & development, Time Warner Cable Keynote:
Peter Weedfald, SVP, sales & marketing, consumer electronics & North American corporate marketing, Samsung Electronics America, Inc. 12:30 PM-2:30 PM
Summit Center Ring Open Hall B
Massage Chairs Open Hall B

Sponsored by: A&E
Digital Knockouts Open 12:30 PM-1:30 PM
Summit Center Ring Lunch Hall B
2:30 PM-3:45 PM
Breakout and Time with Your Trainer Sessions
2:30 PM-3:45 PM
IPTV: Heavyweight or Featherweight? 204ABC

What is it? Why does it matter? Is it a cable killer? How does cable counter-punch? Join prize fighters in the ring as they discuss the current and future standings of IPTV. Get to know the category contenders whose different models are changing the video business.Takeaway: A better understanding of the "weight" of IPTV today – including the competitive threats and golden opportunities shadow-boxing your business. Moderator:
Howard B. Homonoff, president, Homonoff Media Group LLC Speakers:
Ed Graczyk, director, marketing, Microsoft TV, Microsoft Corp
Joshua Goldman, CEO, Akimbo
Lindsay Gardner, EVP, affiliate sales & marketing, Fox Cable Networks
Robert E. Ingalls Jr., president, retail markets group, Verizon Communications
Dallas Clement, SVP, strategy and development, Cox Communications, Inc. 2:30 PM-3:45 PM
Count Down! Ten Agencies – Ten High-Impact Marketing Solutions 103C

Agency executives share their best, most cost-effective, take-it-on-the-chin, cable marketing and advertising tactics in a "count down" of four-minute presentations. Speakers:
Hope Fulgham, CEO, Piazza Advertising
Todd Anderson, VP, business development, MainStreet Group, Inc.
Robin Fisher Roffer, CEO/chief creative officer, Big Fish Marketing
Nannette Fevola, VP, marketing and new business development, Wilen Group
Malachi Jones, President/CEO, The Sourcing Business
John M. Zamoiski, COO, NMA Entertainment & Marketing
Don Ciaramella, EVP, corporate communications, The Lippin Group
Dave Zoerb, SVP, marketing, Frank Mayer & Associates
Joseph Schramm, President/CEO, Schramm Sports & Entertainment
Moderator: Patricia A. Kehoe, President, PK Network 2:30 PM-3:45 PM
Broadband Content & Applications 104AB

Get up to speed on next generation services in video, music, photos, and games and the apps that keep the customer’s communications and connection secure. Instructors:
Nyla Ahmad, senior director, electronic channels, Rogers Cable
Rebecca R. Lim, senior director, advanced services, Starz Entertainment Group LLC 2:30 PM-3:45 PM
eTV to iTV – Basic Training 102B

Start off with the basics – learn the language and the state of the technology – and get everything you need to step into the ring yourself. Get trained on the "how," uncover more about the "why" and learn by looking at actual applications. Then, land that final punch with tips to ensure the future success of interactive in your business.

Takeaway: Learn what it entails to take an iTV application from idea to implementation. Instructor:
Rick Mandler, VP/GM, Walt Disney Internet Group & ABC’s Enhanced TV 2:30 PM-3:45 PM
Now, That’s Different! (Creative Review) 103AB

Dueling creative minds will critique unexpected and unique marketing approaches that land the surprise punch. Speakers:
Nelson Martinez, partner, creative director, Union
Andy Hann, VP, creative services, Concrete Pictures Moderator:
Callum MacGregor, creative director, The Brooklyn Brothers
Guy Barnett, creative director, The Brooklyn Brothers Host:
Michael Mohamad, SVP, The History Channel 2:30 PM-3:45 PM
Partnership Marketing 102A

What’s the benefit of teaming up with an outside partner, whether it’s a for-profit company or a non-profit? Find out how marketing with another can help you get more out of every dollar and make your ROI a TKO. Instructor:
Kiera Hynninen, SVP, marketing, National Geographic Channel Speaker:
Laura Masse, SVP, marketing, Hallmark Channel 2:30 PM-3:45 PM
Sales Training Camp 105AB

How do you sell multiple new technology-based products to new and existing customers? Industry sales champs share their approaches to the exciting new world of cable products. Speakers:
Fran Zeuli, VP, inbound sales/retention, Adelphia
Dan Hillen, principal, Sand Cherry Associates
Christine Luther, VP, customer service, Mediacom Communications Corporation
Phillip A. McRae, SVP, sales operations & business, Comcast Cable Moderator:
Deborah A. Egner, SVP, affiliate operations and point of sale, Starz Entertainment Group 2:30 PM-3:45 PM
Targeting Your Tactics for New Product Marketing 107AB

Stop spraying and praying! Land the perfect punch in your own business as you learn how a highly competitive company – with razor thin margins – profits from database marketing and CRM programs. A dual case study presentation, featuring a data mining expert and a business that found success with a scientific approach to marketing, will help you discover how to execute targeted campaigns and tactics for advanced video services.Takeaway: Practical advice and proven solutions for implementing and managing database driven marketing Speakers:
Ronald S. Swift, VP, Teradata
Shawn Schwegman, VP, technology, Overstock.com Moderator:
Joe Rooney, SVP, marketing, Cox Communications, Inc. 3:45 PM-4:15 PM
Summit Center Ring Open Hall B
Afternoon Refreshment Break Hall B
Massage Chairs Open Hall B

Sponsored by: A&E
Digital Knockouts Open 4:15 PM-5:30 PM
General Session Hall B
Hall of Fame Induction
Host:
Paul E. Cothran, 2004 Inductee, executive drector/VP, VH1 Save The Music Foundation Chairman’s Award
Hosts:
Len Fogge, EVP, creative & marketing,
Showtime Networks, Inc.
Char Beales, president/CEO, CTAM

Award Winner: Joshua Sapan, president/CEO,
Rainbow Media Holdings LLC Grand TAM
Keynote:
Brian L. Roberts, chairman/CEO, Comcast Corporation Interviewer:
Larry King, host, Larry King Live, CNN 5:30 PM-6:30 PM
Tuesday Reception Bridge

Sponsored by: Q Television Network 9:00 PM-12:00 AM
Tuesday Night Party Penn’s Landing Festival Pier

Sponsored by: The Outdoor Channel

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