The best way for channels aimed at minorities to thrive is to convince operators that they can reach the general public. "We all have broad appeal, and we have to stop marginalizing ourselves, as well as stop having people marginalize us," MTV Nets svp Frederick Morton said at NAMIC. AZN creative services dir Jay Chen suggested operators risk losing ethnic consumers to other media if they don’t carry a variety of networks showcasing their culture. "Today’s minority is tomorrow’s mainstream," Chen said. – Simon Applebaum

The Daily



HGTV competition series

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.