The best way for channels aimed at minorities to thrive is to convince operators that they can reach the general public. "We all have broad appeal, and we have to stop marginalizing ourselves, as well as stop having people marginalize us," MTV Nets svp Frederick Morton said at NAMIC. AZN creative services dir Jay Chen suggested operators risk losing ethnic consumers to other media if they don’t carry a variety of networks showcasing their culture. "Today’s minority is tomorrow’s mainstream," Chen said. – Simon Applebaum

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Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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