Winner
The Hub Network – My Little Pony Friendship is Magic: "Racing Is Magic" online game
The return on investment of “Racing is Magic” was magical. The online game was the top-performing game of 2013 for the network with more than 5 million game plays. During the promotional period, the game brought in 2 million game plays, more than 5% of site traffic overall and 15% of game traffic overall. The game drew nearly 200% more game plays than the #2 game on the site, the popular “Adventures in Ponyville.” And of course, the game contributed to the show’s rating success: The series was the network’s #1 telecast in network history among kids 2-11 and P2+, as of December 2013.
 
Honorable Mentions
Big Ten Network – BTN TIEBREAKER: Cast Your Vote
Tiebreaker was the second-highest rated original program in BTN history. During the 2-week promotional window, the network’s Facebook engagement was up by 78.6% and total reach increased by 68.8%. The microsite received 47,250 visits, 87,277 page views and 27,865 entries. 
 
Investigation Discovery – Turkey Day Giveaway
Investigation Discovery’s contest racked up 77,449 total entries in just 5 days. The sweepstakes generated a total of 2,232,650 ID page views. Social sharing via SnappApp revealed 4,500 users shared the entry form on their Facebook profiles and 551 users on Twitter tweeted the entry form. 
 
Starz Entertainment – The White Queen: Ascend to the Throne
Starz didn’t want the online experience to be a history lesson. It’s designed to be provocative, suspenseful and sexy: mission accomplished. During the season of “The White Queen,” nearly 43,000 people played the Ascend to the Throne experience.
 
Turner Entertainment Networks – Occupy Conan sponsored by VW
The user-generated focused program didn’t disappoint: custom on-air spots reached 45.9 million viewers with a total of 137.9 million gross impressions. Conan was the #1 in social conversation on premiere night of the program.

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