Concurrent has introduced its Central Data Warehouse (CDW), designed to offer a 360-degree view of linear, video-on-demand and interactive media consumption across TV, mobile and online screens.
Concurrent’s CDW allows broadband operators to consolidate the collection, storage, and correlation of census-level media data from services such as linear broadcast, VOD and online video consumption. CDW provides access to the data views of subscriber consumption, content consumption, operational reporting, and advertising campaign performance. It’s designed with open and standards-based interfaces to support configurable and seamless data exchange with authorized third parties.
CDW is available for VOD services. It will support and integrate linear and interactive data in Q4, 2009. Mobile and online data support will be available in the first half of 2010.