DirecTV is looking to become a more competitive force in rural markets, ethnic communities (especially Hispanic populations) and MDUs. "There are places where we know we haven’t been as competitive as we should be," DirecTV CEO Chase Carey said at yesterday’s Smith Barney media conference. Carey said DirecTV would beef up its efforts to reach the marketplace in 3Q and even more in 4Q. He also noted that the dishheads RBOC partnerships will play a bigger role in ’05. DBS’ approach to "VOD" (aka large capacity DVRs) are "more desirable and much easier to use," Carey opined, predicting it’ll prove to be the "winning" technology. "There is a renewed effort by cable to compete with us," Carey told the crowd, specifically pointing to a renewed level of advertising by cable against satellite in the NY area. "We think that will affect how we move forward." Coming off a week of satellite radio announcement from CES, one attendee asked if DirecTV was interested in that business. Carey responded that he is "happy to leave satellite radio" to Sirius and XM.

The Daily

Subscribe

FTC Finds ISPs Collect Troves of Data

The FTC presented a staff report Thursday, declaring that many ISPs collect and share far more data about their customers than many consumers expect. “In short, internet service providers are surveilling

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.