HBO – The Weight of the Nation: An Unprecedented Public/Private Health Awareness Campaign
To raise awareness of the public health crisis of obesity, HBO partnered with health agencies and nonprofit groups to reach some of the true agents of change: policy makers, doctors and government and community influencers. It hosted 20 VIP screenings for top public health officials and government leaders, distributed 40,000 screening kits to organizations focused on prevention and provided a “Take Action” list of 75 simple steps to help people commit to meaningful dietary changes. The network also partnered with Whole Kids Foundation and Global Tap to provide salad bars and water stations in schools throughout the country.
Sportsman Channel – Hunt.Fish.Feed.
In cities with pronounced homelessness and poverty, the annual “Hunt.Fish.Feed” tour offers the harvesting of deer and fish as food source for communities in need.
The History Channel – Mankind Connected
History partnered with UNESCO to stage a global, interactive “teach-in” with historians, special guests and participation from students, ahead of the net’s premiere of “Mankind The Story of All of Us.”