Valentine’s Day is over, but Comcast Network Sales pres Dave Cassaro hopes to stir up lust among media buyers with the MSO’s 1st upfront tonight in NYC. Under the banner "Feed Your Passion," CNS is hitting Madison Ave before any other upfront to talk up its expanding corral of channels. "They deliver passionate, upscale consumers…that’s…valuable to advertisers: to reach the right people." Why so early? "By the time April rolls around, there’s virtually one of these every night of the week…we wanted to avoid that traffic." — Shirley Brady

The Daily


Where AVOD is Headed Post-COVID

In a world where streaming is only increasing, and pay-TV is decreasing, AVOD services may be one of the most rapidly growing outlets.

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