Comcast has announced the findings of its second annual “TV Pulse Survey,” an independent nationwide survey conducted by International Communications Research. The survey discovered that more consumers than ever plan to watch their favorite TV shows anytime, anywhere using time-shifting technologies such as, video-on-demand (VOD), digital video recorders (DVRs) and the Internet.

"Time-shifting has hit the mainstream and is changing the way people watch TV,” said Diana Kerekes, VP/Entertainment Services for Comcast, in a statement.

While more than 80 percent of consumers state they regularly watch primetime television, and 80 percent plan to watch it live, consumers are also using time-shifting technologies. More than two-thirds of consumers (62 percent) have watched primetime TV series through technologies that include VOD, DVR and the Internet. Time-shifted viewing is on the rise with 61 percent using these technologies more than one year ago, and 84 percent using them more than just three years ago.

Top reasons consumers are using time-shifting technologies include personal schedules (79 percent) and programming conflicts (63 percent).

The Daily


Rogers, Shaw Get Final Green Light to Merge

Rogers officially has the go-ahead to purchase Shaw , thanks to a statement of approval from François-Philippe Champagne , Canada’s Minister of Innovation, Science and Industry.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.