Comcast has announced the findings of its second annual “TV Pulse Survey,” an independent nationwide survey conducted by International Communications Research. The survey discovered that more consumers than ever plan to watch their favorite TV shows anytime, anywhere using time-shifting technologies such as, video-on-demand (VOD), digital video recorders (DVRs) and the Internet.

"Time-shifting has hit the mainstream and is changing the way people watch TV,” said Diana Kerekes, VP/Entertainment Services for Comcast, in a statement.

While more than 80 percent of consumers state they regularly watch primetime television, and 80 percent plan to watch it live, consumers are also using time-shifting technologies. More than two-thirds of consumers (62 percent) have watched primetime TV series through technologies that include VOD, DVR and the Internet. Time-shifted viewing is on the rise with 61 percent using these technologies more than one year ago, and 84 percent using them more than just three years ago.

Top reasons consumers are using time-shifting technologies include personal schedules (79 percent) and programming conflicts (63 percent).

The Daily

Subscribe

Broadband Labels Legislation Revived

Rep Angie Craig (D-MN) introduced legislation Thursday that would provide consumers with transparent information on broadband services available in their area. The Broadband Consumer Transparency Act of 2021

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.