Comcast has announced the findings of its second annual “TV Pulse Survey,” an independent nationwide survey conducted by International Communications Research. The survey discovered that more consumers than ever plan to watch their favorite TV shows anytime, anywhere using time-shifting technologies such as, video-on-demand (VOD), digital video recorders (DVRs) and the Internet.
"Time-shifting has hit the mainstream and is changing the way people watch TV,” said Diana Kerekes, VP/Entertainment Services for Comcast, in a statement.
While more than 80 percent of consumers state they regularly watch primetime television, and 80 percent plan to watch it live, consumers are also using time-shifting technologies. More than two-thirds of consumers (62 percent) have watched primetime TV series through technologies that include VOD, DVR and the Internet. Time-shifted viewing is on the rise with 61 percent using these technologies more than one year ago, and 84 percent using them more than just three years ago.
Top reasons consumers are using time-shifting technologies include personal schedules (79 percent) and programming conflicts (63 percent).