Cobalt Digital, a manufacturer of 3G/HD/SD conversion gear, and Linear Acoustic have partnered to deliver a non-destructive transport stream loudness measurement and management solution. Demonstrations of the technology will be conducted at IBC.

"The technology partnership between Linear Acoustic and Cobalt Digital is resulting in a true end-to-end solution for loudness measurement and control in the transport stream domain (MPEG over IP – MPEG over ASI)," said Tim Carroll, founder of Linear Acoustic and Kevin Moore, Cobalt Digital’s VP of engineering, in a statement.

With the new technology, loudness is controlled both within and between programs and interstitials, and the original content is preserved.

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Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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