The Ad Council and a number of TV networks (including Scripps Networks’ DIY and HGTV, National Geographic Channel and The Weather Channel) are participating in a "Go Green" promotion created by the Comcast Media Center’s Ad Distribution Network (ADN) to encourage the industry’s adoption of electronic content distribution. The Go Green promotion features PSAs from the Ad Council and participating TV networks that may be downloaded via the ADN web portal for local tagging and insertion via participating cable systems.

The Go Green campaign also includes a sweepstakes that will run from April 1 until Earth Day 2009 (April 22), and award prizes, including solar-powered cell phone chargers and laptop cases. Cable system operators may enter the sweepstakes by visiting the "Go Green" folder on ADN’s Web site and completing an online form.

(Comcast Media Center, booth 1613)

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EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled.

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