The Ad Council and a number of TV networks (including Scripps Networks’ DIY and HGTV, National Geographic Channel and The Weather Channel) are participating in a "Go Green" promotion created by the Comcast Media Center’s Ad Distribution Network (ADN) to encourage the industry’s adoption of electronic content distribution. The Go Green promotion features PSAs from the Ad Council and participating TV networks that may be downloaded via the ADN web portal for local tagging and insertion via participating cable systems.

The Go Green campaign also includes a sweepstakes that will run from April 1 until Earth Day 2009 (April 22), and award prizes, including solar-powered cell phone chargers and laptop cases. Cable system operators may enter the sweepstakes by visiting the "Go Green" folder on ADN’s Web site and completing an online form.

(Comcast Media Center, booth 1613)

The Daily

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Wednesday–April 24

Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

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