Clearleap, a Web-based TV technology platform, and Roku, an open streaming media platform to the home, have announced a partnership that will leverage Clearleap’s cloud-based universal video platform with the Roku player.
Clearleap’s platform will enable paid VOD transactions to post directly through viewer’s pay TV subscription information, allowing Roku users to consume free or pay VOD titles congruent with their subscription package, with transactions posting as part of their monthly TV service bill.
In addition to bolstering premium content offerings, the partnership positions Roku as an attractive, low cost set-top box solution to the broader pay TV industry that will work on any TV in any home environment.
For Clearleap, the partnership signals its intentions to expand its platform from a cloud-based solution found inside cable and IPTV ecosystems, to a universal video technology platform designed for any type of operator and programmer focused on the ten-foot television viewing experience. Clearleap’s platform is currently deployed in thirty pay TV systems, including six of the top ten U.S. cable operators.