Cisco is looking to help pay-TV providers to enable new second screen services and 4K video with its expanded Videoscape platform, which includes various new cloud video capabilities such as a Videoscape “as-a-service” offer. It also includes an open cloud software technologies based on guidelines from OpenStack, a global collaboration of developers and cloud computing technologists. The new set of cloud features is part of Cisco’s broader virtualization strategy, the company said.
Meanwhile, the vendor was selected as the provider of video hardware and cloud software for the NBC Olympics during the 2014 Olympic Winter Games in Sochi, supporting transcoding and content management during its production of the Sochi games. It marks the 8th consecutive Olympic Games that Cisco has worked in conjunction with NBC.

“Videoscape leads the industry as a platform for delivering exciting video services and experiences,” Joe Cozzolino, svp and gm, service provider video infrastructure at Cisco, said in a statement. “With these new Videoscape cloud capabilities, our customers have two additional ways to deploy Videoscape, meaning they can get new services to market faster than ever before. Plus our unique Cisco Fusion strategy allows customers to mix-and-match deployment options to best grow revenue and reduce their overall costs to roll out video services, including exciting second screen, 4K video and IoE based Connected Life services,” he said. 

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