Charter Media, the advertising sales division of Charter Communications, and AT&T AdWorks, the national advertising sales division of AT&T, have agreed for Charter Media to sell advertising spots across more than 50 ad-supported cable networks. Charter will begin representing AT&T U-verse advertising inventory in St. Louis for commercials airing on and after October 31, with more markets launching in the coming months.

NCC, the nation’s largest spot cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.

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Thursday–October 30

Comcast Remains Confident, Despite Long Road Ahead

Comcast leadership isn’t afraid to acknowledge the long and arduous path toward reaping the results of its adjusted go-to-market strategy, but in the initial stages, the company remains upbeat about the trends it’s identified so far.

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