Guess what, kids? Consumers still don’t really get TV Everywhere—at least not as much as they should at this stage in the game.

That was the general consensus among content experts at a Digital Hollywood panel at CES as cable struggles to explain TVE and tout its value. “We need to talk about the consumer experience of TV Everywhere,” said Tamara Franklin, svp, affiliate operations & new media distribution, Scripps Networks Interactive. She said TVE talk has been too “tech heavy” and not focused enough on “speaking about the value proposition here.”

Jeremy Legg, Turner svp, business development and multi-platform distribution, said consumers can’t even figure out where to view TVE content. “Until the industry makes this simple for consumers… the consumer doesn’t necessarily know where to go,” he said. “We now have to take this thing to a different place and look at things that are more consumer centric.”

Rob Sussman, Epix evp, business operations, development and strategy, agreed that authentication needs to be quicker, easier and more uniform across platforms—but he predicted that competition between networks and shows for TVE “shelf space” will become the larger issue going forward. “That’s a lot of the fight that will take place over the next 3 years,” he said

The Daily

Subscribe

New Initiative Wants Hollywood to Showcase the Green

Cable operators have long focused on how to make set-top boxes more energy efficient. Now the entertainment industry is looking to make the content shown on the boxes greener.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 18
2024 FAXIES Awards FAXIES Celebration on June 18th.
Jul 1
2024 Most Powerful Women Awards Nominations Open July 1st, 2024.
Aug 19
2024 Top Ops Awards The Magazine releases August 19, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.