Broadcom [BRCM] is getting into the consumer TV market by way of its new "BCM7038" integrated HD-DVR chip. — ViXS and Toshiba are jointly developing a DVR reference platform for CE manufacturers. — Intel revealed its investing $200mln in the Digital Home Fund, which is for companies developing innovative hardware and software technologies for the digital home. — Gemstar [GMST] licensed its IPG to Korean DTV maker LG Electronics. — Keep your eyes peeled for Bill Gloede at this year’s big gadgets confab. The former Cable World cap’n has re-launched Primedia’s [PRM] Audio Video Interiors as Connected Living: The Guide To The Digital Home. The March/April 2004 issue will be available both on the show floor and strewn about Gloede’s regular stool inside Caesar’s Terrazza Lounge.

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Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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