Demand for Internet-enabled TV sets is growing rapidly, according to a study by the Consumer Electronics Association. The study, "Net-Enabled Video: Early Adopters Only?" found that about half of prospective TV set buyers say they are likely to purchase an Internet-connected TV set.

The study suggests numerous ways consumers would use an Internet-enabled TV. Nearly half (48 percent) of U.S. online adults would use Web-enabled TV to find out more information on upcoming shows and identify a song that played during the show. Forty-four percent also would use the Web to find out more information about the actors featured on-screen. Having anytime-access to content, and accessing the Internet and television broadcasts together, were the top benefits of an Internet-enabled TV set, according to consumers.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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