Demand for Internet-enabled TV sets is growing rapidly, according to a study by the Consumer Electronics Association. The study, "Net-Enabled Video: Early Adopters Only?" found that about half of prospective TV set buyers say they are likely to purchase an Internet-connected TV set.
The study suggests numerous ways consumers would use an Internet-enabled TV. Nearly half (48 percent) of U.S. online adults would use Web-enabled TV to find out more information on upcoming shows and identify a song that played during the show. Forty-four percent also would use the Web to find out more information about the actors featured on-screen. Having anytime-access to content, and accessing the Internet and television broadcasts together, were the top benefits of an Internet-enabled TV set, according to consumers.