Black Friday shoppers didn’t bust out the credit cards for 4K televisions in mass numbers, but there were still plenty of CE purchases that cable can help support.
CEA’s Black Friday Survey found 35% of shoppers bought a CE product through the weekend, with tablets (29%) topping the list. This should be good news not only for operators looking to push broadband and WiFi, but for programmers entering into TVE deals. Several MVPDs offered their own Black Friday deals aimed at new subscribers. The next most commonly purchased CE items were headphones (29%), video game hardware (21%), smartphones (19%) and laptop/notebook computers (17%).
CEA has high hopes beyond the long holiday weekend, saying that shopping intentions for Cyber Monday (which seems to last a whole week these days) are the highest they’ve been in 3 years, with some 18% of consumers planning to shop. CEA predicts 126mnl US adults will have shopped through Monday of the Thanksgiving weekend. Again, tech was second only to clothes as the most popular item purchased, with toys rounding out the top three. Through Friday, 66% of those shopping purchased clothing, 35% say they bought electronics and 32% say they bought toys.