Canoe Ventures today announced on behalf of the cable industry the availability of the ExpandTV implementation guidelines at ExpandTV.com. The cable industry has worked collaboratively to conceive the brand, develop creative brand guidelines and determine technical user interface implementation guidelines since first announcing its plans to develop a consumer-facing brand for interactive television in May, 2010.

ExpandTV represents two-way interactivity bound to television advertising and/or programming. As the standard brand for the industry, ExpandTV indicates that a program or ad is interactive and trustworthy.  It may sit alongside other brands and content, signaling that a deeper interactive TV experience is available.

ExpandTV is the result of an industry-wide brand initiative led by Canoe, in concert with the Cabletelevision Advertising Bureau (CAB), the Cable & Telecommunications Association of Marketing (CTAM), Cable Television Laboratories (CableLabs) and cable operators including Bright House Networks, Cablevision Systems, Charter, Comcast, Cox, and Time Warner Cable, as well as national advertising and cable programming partners.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.