Canoe Ventures today announced on behalf of the cable industry the availability of the ExpandTV implementation guidelines at ExpandTV.com. The cable industry has worked collaboratively to conceive the brand, develop creative brand guidelines and determine technical user interface implementation guidelines since first announcing its plans to develop a consumer-facing brand for interactive television in May, 2010.

ExpandTV represents two-way interactivity bound to television advertising and/or programming. As the standard brand for the industry, ExpandTV indicates that a program or ad is interactive and trustworthy.  It may sit alongside other brands and content, signaling that a deeper interactive TV experience is available.

ExpandTV is the result of an industry-wide brand initiative led by Canoe, in concert with the Cabletelevision Advertising Bureau (CAB), the Cable & Telecommunications Association of Marketing (CTAM), Cable Television Laboratories (CableLabs) and cable operators including Bright House Networks, Cablevision Systems, Charter, Comcast, Cox, and Time Warner Cable, as well as national advertising and cable programming partners.

The Daily

Subscribe
Wednesday–May 7

Pendulums Break

when it comes to law and regulations, particularly in telecommunications, things get a little sticky. The underlying reason given for being more averse to blatant bias or discrimination has always been, especially in the context of broadcast law, that we’re dealing with a very limited commodity: the broadcast spectrum.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.