David Verklin has only been at the helm of Canoe Ventures LLC, the cable industry’s effort to build a common advertising platform nationally, since Aug 4. But he’s been working on structuring the organization and hiring the executive team. An announcement wasn’t planned until next month, but word has already trickled out that Arthur Orduña, svp, policy & product for Advance/Newhouse, is among the new hires. He will serve as CTO. Orduña is a well known name in emerging tech circles. Before joining Bright House’s parent five years ago, he served as vp, marketing for Canal+ Technologies, which introduced ITV software and conditional access systems in the US. Orduña’s an interactive vet who has seen what’s worked and what’s failed over the past couple decades. At this point, Verklin’s keeping mum on what he has planned at Canoe, but more announcements, including additional hires, are expected in Sept.