As cable expands the presence of HD and video at retail, it might want to consider pushing telephony, too. Vonage said Fri that Circuit City [CC] will be the 1st national retailer to offer its telephony service in all 600 of its stores and online. While services like Vonage could help drive high-speed data for cable, they also represent competition in the telephony market-and now that competition has its foot inside retail doors. Cable obviously can’t have the same nationwide retail message as a service like Vonage, but it can reach out and touch someone on a local level. For the most part, MSOs haven’t done much with phone at retail. Cablevision [CVC] launched VoIP in Sept, but doesn’t offer the service in stores. It’s a possibility down the road, however. Telephony, primarily circuit switch, has been part of the Cox [COX] bundle for a longer time, and accordingly, Cox has done a bit more on the retail front. Cox makes literature available that talks about phone service in retail markets where it has launched telephony. And since customers who select a Cox service through Go2Broadband receive a follow-up phone call from the MSO, it can use that as an opportunity to sell them on telephony. Before year-end, Cox hopes to test-market "more explicit" retail telephony sales, Cox says. The idea hasn’t received much industry-wide attention yet. "The CTAM Retail Committee hasn’t done any work on telephone service at retail, but the growth in cable telephony makes that a reasonable option for the future," CTAM svp Seth Morrison says. Appropriately, CTAM Digital & Broadband’s kick-off session tomorrow is "The Next Big Thing…Cable Phone," which will look more at the operational challenges, consumer research and early marketing lessons. As for Vonage’s Circuit City deal, customers who purchase starter kits and sign up in store will get 2 free months of service and free activation.

The Daily

Subscribe

Fuse Media Betas Fuse+

Fuse Media is beta launching streaming service Fuse+ on Amazon Fire TV and Apple TV . The service will be fully and officially launched later this year. With the official launch, the streamer will add

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.