Cablevision Systems is expanding its addressable advertising capabilities. The expanded deployment includes national brands from media partners GroupM, Starcom MediaVest Group and Universal McCann.

The deployment follows a successful 18-month trial covering 100,000 households, in which Cablevision tested addressable advertising for its Optimum-branded services. The trial successfully illustrated the effectiveness and efficiency of addressable advertising, showing a double-digit lift in results compared with a non-addressable advertising approach. Over the next year, the deployment is anticipated to extend to up to 500,000 households across multiple zones within the New York DMA, the first beyond a single advertising zone.

Cablevision is using technology from Visible World to deliver addressable ads in the New York City area. Visible World currently works with more than 200 advertisers to dynamically customize TV ads at the national, local, and now household levels, as well as for an online audience.

The Daily

Subscribe
Wednesday–December 11

Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.