Cablevision Systems is expanding its addressable advertising capabilities. The expanded deployment includes national brands from media partners GroupM, Starcom MediaVest Group and Universal McCann.

The deployment follows a successful 18-month trial covering 100,000 households, in which Cablevision tested addressable advertising for its Optimum-branded services. The trial successfully illustrated the effectiveness and efficiency of addressable advertising, showing a double-digit lift in results compared with a non-addressable advertising approach. Over the next year, the deployment is anticipated to extend to up to 500,000 households across multiple zones within the New York DMA, the first beyond a single advertising zone.

Cablevision is using technology from Visible World to deliver addressable ads in the New York City area. Visible World currently works with more than 200 advertisers to dynamically customize TV ads at the national, local, and now household levels, as well as for an online audience.

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.