Eric Bruno

VP, Marketing
Verizon
 
After serving as VP of product management for the telco’s FiOS TV, FiOS Internet and connected home services, Bruno recently segued to a new role as the go-to guy overseeing the launch of Verizon’s new joint venture with Coinstar’s Redbox. An industry veteran with strong institutional knowledge of both technology and marketing, Bruno is the ideal exec to lead Verizon’s assault on Netflix with the combined kiosk and streaming video service that’s set to launch this summer. We’re still waiting on some details, but with Bruno behind the scenes we’ve no doubt it’ll be a contender.
 
What’s your favorite digital toy? The new iPad. It’s fast and simple access to all of the digital content that I want at my fingertips—in phenomenal clarity.
 
The biggest challenge with TV Everywhere Authentication is: the proliferation of apps. It is not simple for consumers to find the content they want, as they have to find and download different apps with different UIs and navigation.
 
Without social media, the world would be a little less… Reactionary. Which is good and bad. Social media has proven to be tremendously effective at mobilizing people for good (Disaster Relief) and bad (London Riots).
 
What’s on your wish list for iPhone 5? Unfettered in-app transactions without a 30% revenue share to Apple… A man can dream.

EDITOR’S NOTE: Check out the rest of the Digital Hot List for 2012.

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