During her seven years at 360i, Hofstetter has helped build the agency into a digital and social media powerhouse. Her stellar work building 360i’s consumer insights, mobile and social media from the ground up earned her the recent escalation from SVP, brand strategy and emerging media, to president. Not one to rest on her laurels, Hofstetter continues to counsel and guide clients including Coca-Cola, Kraft Foods and NBC Universal on the merits of using digital strategies to maximize the emotional connection between brand and consumer.
What’s your favorite digital toy and why? My favorite digital toy is my car. It’s funny that today we think of gizmos as just digital toys – my car is a super effective mobile device!
Without social media, the world would be just a little bit… Larger. Social media allows for more frequent contact with people around the world, bringing everyone just a little bit closer. I love how easy it is now to connect with family, friends and colleagues – wherever they may be. Social media not only makes this communication easier and faster, but also more intimate – we can share pictures and videos of our favorite moments and connect in real-time.
What digital strategy mistake must cable avoid at all costs? Cable should avoid asking for “a Facebook strategy,” or a way to quickly latch onto a buzzy trend or platform. The digital space – and social in particular – is incredibly unique in that it’s both a channel AND a mindset. Social is the thread that ties brand to consumer – regardless of channel.
Would you rather own a flying car or a jetpack—and why? I would chose a flying car. Jetpacks would be great for individual travelers, but I would want to bring my family with me wherever I go! Not to mention I’d like to have a place to keep all my belongings.