John Kosner

EVP, Digital and Print Media
ESPN
 
Kosner was upped to EVP in January under ESPN’s corporate restructuring, with even more responsibility for the company’s digital products and services including ESPN.com; ESPN360.com, the live sports event broadband network from ESPN; and all content development for mobile, ITV, gaming and other emerging platforms. In case you’re keeping score, that’s a LOT of content. Aside from its own massive stable of content, ESPN is proving itself a team player in the digital space. Kosner and his team will be working with outside developers as part of the recently launched ESPN Developer Center, a set of application programming interface tools to allow third parties to access ESPN content and, ideally, expand the sports giant’s already sizable reach.
 
What’s your favorite digital toy and why?iPhone — elegance and unbelievable functionality in your pocket.
 
The biggest challenge with TV Everywhere/authentication is…Getting fans authenticated easily. 
 
When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow? Watching videos on handsets.
 
What’s cable’s biggest digital opportunity in the next year? Authentication.

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