Eric Kessler
Co-President
HBO
 
Some execs talk about TV Everywhere. Others, like Kessler, are living the dream. He oversaw the rollout last year of the HBO GO authenticated streaming service, setting the bar for content accessible, well… everywhere. Broadening the reach of the service—currently available on the iPad and other Apple devices, Samsung TVs, Roku and now the Xbox—to include new devices and new international territories is top of mind for Kessler, who oversees not only marketing and worldwide distribution of HBO and Cinemax, but also HBO’s technology operations and information groups.
 
What’s your favorite digital toy and why? iPhone – keeps me from getting lost.
 
What’s cable’s biggest digital opportunity in the next year? TV Everywhere.
 
What digital strategy mistake must cable avoid at all costs? Not listening to consumers.
 
What’s on your wish list for iPhone 5? An app that offers the functionality of iPhone 6.
 
If you could only “pin” 3 photos on Pinterest, what would they be? Khaleesi and her two dragons.
 
Would you rather own a flying car or a jetpack—and why? Car – I always dreamed of being George Jetson.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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