CableFAX: 97. Potent Pair: Jamie Davis and Marc Fein
Jamie Davis
Title: Pres, Versus
Age: -ing well
Education: BA, Colgate; MBA, NYU
Social Media Quotient: 8
Marc Fein
Title: EVP, Programming, Production, Versus
Age: 39
Education: BS, St. John’s
Social Media Quotient: 7
Why Them? The pair has spurred record-setting ratings for the net’s NHL coverage — it recently delivered its most-watched NHL opening night in history — and the Tour de France and college football continue to score, too. Ad goals for the Tour were achieved, the same is expected of college football, and the NHL is scorching.
Fight Night: Versus’ ongoing carriage dispute with DirecTV bears watching, but more important is the potential increase in reach and programming clout that would result if Comcast gains control of NBCU.
The Year Ahead:
The net already does well with its tent pole properties and could be looking at a future as a major sports player in cable.
Davis:
Favorite Food: Anything Indian Tandoori
Restaurant: 5 Guys
Drink: Jack, rocks
When I Need to Recharge, I…: Go skiing.
Admired Traits: Honesty, integrity, hard work
Childhood Hero: The Six Million Dollar Man
I Wish My Kids Would…: Listen to their father
In ’10, the Economy will…: Rebound (at least I hope so!)
Fave Show Not on Versus: Hell’s Kitchen
Best Business Advice: Assumption is the mother of all f—-ups.
Fein:
Favorite Foods: Appetizer, main course, dessert
’10 Cable Prediction: Versus will continue record-setting ratings growth.