Title: Chmn/CEO, Tennis Channel
Education: BA, UCLA
Why Him? Solomon now has the net fully living up to its name. ’09 was highlighted by coverage of all 4 major tourneys for the 1st time and inaugural coverage of the US Open. Solomon’s importantly focused on driving awareness of Grand Slam content and the channel, having forged content partnerships with ESPN, DirecTV, Fox Business and Sling.com.
Serve and Volley: Tennis Channel was embroiled in a highly publicized carriage dispute this year with Cablevision, serving notice that it’s unafraid to leverage its new content slate. The net eventually conceded, but it clearly believes the distribution ball is in its own court.
The Year Ahead:
Tennis should continue to gain viewers for its Grand Slam coverage, but the sport’s secondary-tier status in America makes it a tough sell.