CableFAX: 66. Messaging with Heart: Joe Rooney
Title: SVP/CMO, Cox
Education: U of Iowa; Go Hawkeyes!
Social Media Quotient: 6
Why Him? The dashing Rooney’s positioning of Cox as a caring MSO that excels in public affairs and strives to satisfy customers’ needs is well known. Simply put, Joe’s the marketer’s marketer. No surprise then that Cox picked up 11 Mark Awards from CTAM this year.
The Year Ahead:
Rooney never seems to take a step backward.
Fave Restaurant: I’m a big fan of Season’s 52.
When I Need to Recharge, I: Ride! A motorcycle ride is both exhilarating and satisfying.
Last Book Read: Marketing in the Groundswell by Li and Bernoff
Trait I Most Admire in People: Adaptability. Our industry is going through intense change. I am very proud of how the Cox marketers are adapting and succeeding.
I Wish My Kids Would: Enter the workforce during better economic conditions!
Favorite TV Show: FIM MotoGP on Speed!