Joe Abruzzese

Title: President, Ad Sales,
Discovery Comm
Age: 65
Education: Seton Hall U
Social Media Quotient: 0

Bill Goodwyn
Title: President, Domestic Distribution and Enterprises, Discovery Communications.
Age: The age of Discovery
Education: BA, UNC
Social Media Quotient: 5

Why Them? What a team. Abruzzese racks up ad sales while Goodwyn crafts affiliate deals. Abruzzese not only dresses better than any of us, but he actually grew ad sales 5% YOY in this awful economy. Goodwyn rushes around so much keeping affiliates happy, he could be the subject of a fast-paced reality show. ( Bill Goodwyn: Hunter of Good Wyn-Wyn Deals. Wow. Sorry. Horrible.) While their jobs have gotten more challenging this year due to re-branding of several nets, they make it look effortless.

Famous Friend: The delayed but eventual launch of the Oprah Winfrey Network will keep these guys on their toes. Do they have Oprah on speed dial yet?

Year Ahead:

Despite changes and setbacks at OWN, Discovery’s brand is on a tear. Advertisers trust Abruzzese to bring value. And affiliates trust Goodwyn to deliver on his promises.

Joe Abruzzese:

Prediction for Cable in 2010: More growth than any other medium

If I Were a Mad Men Character, I Would Be: Roger Sterling.

Childhood Heroes: All my buddies

I Wish My Kids Would: Stay on their paths.

Favorite TV Show Not on Discovery: Mad Men

Best Business Advice: Always be yourself.

Bill Goodwyn:

Drinks of Choice: Red Bull & coffee (separately)

When I Need to Recharge, I: Get five more things to do from David Zaslav.

Trait I Most Admire in People: Integrity, competence and character.

I Wish My Kids Would…: Not grow up so fast.

The Daily


Roku, Nielsen Close AVA Transaction

Roku closed on its acquisition of Nielsen ’s advanced video advertising business Friday. The deal includes Nielsen’s video automatic content

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.