Winner
ESPN – WatchESPN
WatchESPN was the first live, streaming cable network to hit tablet devices—and it still holds up against the growing field of followers even after setting the bar for an authenticated cable product. In fact, the commitment and ultimate success of WatchESPN has contributed greatly to preserving cable’s business model and lending credibility to TV Everywhere. Fewer skeptics are out there now, and it’s largely because ESPN has helped lead the way, proving to everyone that authenticated content can live seamlessly on any device, and that tablets like the iPad can function as de-facto set top boxes within and outside the home. And talk about a desirable demo: The app’s users include young, urban male professionals who consume twice the content of the typical fans at ESPN.com, with 65% also playing Fantasy on the site and nearly 60% with personalized accounts.
 
Honorable Mentions
 
Comcast Spotlight – I+ iPad App
 
E! Entertainment – Live from the Red Carpet App
 
National Geographic Channel – Locked Up Abroad
 

The Weather Channel – The Weather Channel App for iPad redesign

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